Play-Doh: Safe no matter what you make

http://www.thebandfrom.com/play-doh-ads/2009/09/

Play-Doh: Safe no matter what you make

Created by DDB Singapore

South East Asia brings one of the most humorous of ad campaigns for a children’s play product: Play-Doh: Safe no matter what you make. To those with a sense of humor,coming across these would cause quite the chuckle.

Now I would think and everyone would probably agree that these ads are not for the children themselves but target to a younger generation of parents that would see the picture on the magazine.

They are implying that Play-Doh is better for children than playing violent video games, copying or watching R-rated movies.

I like this ad because out of all the ads campaign I’ve seen this one really caught my eye and made me laugh. I like the ironic twist and the sense of humor that this ad brings. I think this ad would be affected to the target group (younger parents) because they could also find this campaign funny and ironic. I think because agency took something so childish and turn it into something funny but at the same time sending a message that is so true, they all just be drawn to the campaign and will also remember that ironic Play-Doh campaign.